From strategy and scheduling to engagement and analytics – an all-inclusive approach to social media management.
…but using scissors doesn’t make me a hairdresser. Bring in a professional to make success more likely, whether you’re after site visits or brand awareness.
Outsourcing also frees up energy. Relieved from the stress of social, your team gets to focus on their skillsets. Win-win.
Social media management includes a whole lot more than posting a meme at the right time. Sure, I plan and write and schedule and edit posts.
I also interact, analyse, audit, and make the necessary back-end tweaks to keep your profiles as visible as possible.
If you don’t yet have a social strategy, I’ll spend our first month creating one from scratch
A viewable calendar so you can see upcoming events, awareness days, and scheduled posts
LinkedIn posts, Instagram captions – you name it, I write it (also available as a stand-alone service)
I use on-platform and third-party scheduling software to get your posts live at the right time
I use your visual identity to create on-brand infographics and find relevant photography
Bio, page description, industry selection – these all impact discoverability and actions taken
The clue is in the name: you need to be social (i.e. responsive) online to build relationships
Security is non-negotiable: share your encrypted logins and I’ll keep them safe in a password manager
Data collection to measure social performance, inform future posts, and feed into funders if relevant
We’ll meet for at least 30 minutes a month to discuss upcoming content, results, and advocacy
Due to the highly individual nature of social media accounts, all quotes are bespoke. These examples provide a guideline. Retainers begin with three calendar months before converting to a rolling contract.
Twice weekly posts on two social media channels, with weekly engagement.
All writing, scheduling, and image sourcing for 12 LinkedIn posts, 24 X (Twitter) posts, 12 Facebook posts, and at least eight proactive engagement sessions.
A package of 30 social media captions, including hashtags, handles, suggested formatting, but not images.
My social media management work has helped these organisations raise awareness, grow followership, get press coverage, and increase sales.
Data is key to social media management – and I gained my number-handling skills from a BSc at the University of Exeter.
Read more about how my science background feeds into freelancing.
Handing over the reins to your social accounts is an act of trust. I’ll spend the first few weeks learning your tone and approach.
You’ll always have full view of the upcoming (and past) content calendar. Accessibility is non-negotiable; I always write alt text.
Every post is a representation of your brand. I don’t engage in spammy tactics like follow competitions or engagement cells.
Social media is where people most often encounter your organisation, so each post is carefully considered before going live.
What else is on your mind? Ping your thoughts over and I’ll get back to you ASAP.
I go by ‘she, her, hers’ pronouns. You can call me Bex.
Nope. I prefer to keep things simple. I factor all costs into my proposals, so you’ll only have to pay extra for one-off purchases like ad spend.
‘Organic’ refers to posts that are free to publish. Therefore, I only have to charge clients for my time.
Paid social on the other hand (i.e. advertising) is a specialist skillset. I can contribute to paid projects (for example, through post copywriting) but only once we’ve established an organic presence.
Oh heck yes, though these can work out more expensive than the online equivalent. It depends on where you are and what we’re working on.
In-person workshops have been some of my favourite work ever. Let me tell you: I have a great selection of pastel highlighters, and Hotel du Vin Exeter do some wonderful fruit platters.
Yep, via the wonderful With Jack.
I’m covered for professional indemnity and legal expenses up to £1,000,000.
You can email me whenever you like, safe in the knowledge that I set (and keep) my own boundaries regarding work. These include:
Only certain clients are given my mobile number. This is to use during a security emergency or at a pre-defined time.
I do free work – i.e. volunteering – in my charity governance roles. My business work is paid.
I can provide samples of my previous work. Test work must be paid for.
Nah. Those are best left to the professionals. I do work alongside some trusted freelancers on video and audio assets, so feel free to ask me for recommendations.
I sometimes use my own photography and graphic design in social media or content work, but only to amplify the written message.
I give some cost examples on my website, but most project and retained work is bespoke. After our initial conversation, I’ll send you a proposal with at least two different cost options. You can request tweaks.
On occasion, I work at an hourly (£60) or day (£380) rate. This is usually best for agencies who have a clear idea of what they need and when. My minimum charge-out is two days per calendar month.
Can I? Heck yeah! Get in touch. Love an agency.
Especially when you invite me to your Christmas party and I get to feel like part of the team. But it’s fine if you don’t do that.
No, really. Totally fine.
Yep – but they cost slightly more than normal outsourcing agreements.
NDAs usually swear me to secrecy, so no one knows that those excellent product descriptions/social media posts/training scripts weren’t written by you after all (wink). This restricts my marketing, making it harder to grow my business.
If you’re happy for me to mention you as a client – and need me to sign an NDA purely for business confidentiality – this won’t come at any extra cost.
Retained clients are invoiced on my final working day of each month. Project and one-off clients are invoiced at the start and end of the project. All invoices have a 14-day payment period.
I am used to working with larger organisations – particularly in the public and educational sectors – who require purchase orders and, sometimes, longer payment terms. Get in touch and we’ll work out a payment schedule that works for us both.
The next step is to fill out my contact form.
