Designed and led a company workshop to co-design a strategy with the leadership team.
Iterated plans to deliver end-to-end social media activity for nearly three years.
Reached tens of thousands of people per month, elevating the organisation's national and regional social presence, and helping to connect with funders and partners.
South West Mutual (SWM) is the co-operative society setting up an ethical bank for the South West of England – Cornwall, Devon, Dorset, and Somerset. Their aim is to support the region's transition to a socially just and ecologically sustainable economy.
(Kernowek: Dastiskudha gonis gwir arghantti rag pubonan.)
Operations have been recently scaled back due to current challenges in the regulatory and funding environments. SWM continues to exist as a lean, volunteer-led organisation campaigning for the necessary evolution of government policy.
South West Mutual was a fast-moving enterprise in need of a presence.
"As a start-up business we didn't have the time or skills within the team to give social media the required focus," said Adrian Ball, Head of Membership and Engagement at the time.
Social media activity had to:
A strategy workshop formed the basis of SWM's organic social approach. The resultant channels plan I enjoyed iterating and delivering upon for nearly three years. Specific tactics included:
